Society Wellness Club · Reigate

Autumn Recovery
2026

Eighteen emails. Two offers. One question: does a £29 taster or a £149 six-week reset sell better to the same audience?

Two matched halves of a two thousand person list, nine emails each over three weeks. Same photographs, same send times, same argument. The only thing that changes is the offer, which is what makes the answer worth having.

Built and ready in HighLevel. Both workflows are drafts with no trigger, so nothing sends until you say so.

The two offers

One goes to each half of the list.

Offer A

Autumn Recovery Taster

£29

Three sauna and ice sessions for £29

List: 1,000 people
Tag: 2026-wellness-offer-a
Button: BOOK THE £29 OFFER

Offer B

Autumn Six-Week Recovery Reset

£149

Twelve sessions across six weeks for £149

List: 1,000 people
Tag: 2026-wellness-offer-b
Button: START THE SIX-WEEK RESET

The three week argument

Both tracks follow the same shape.

Week one · RecognitionName the situation. No pressure, no urgency. Get the reader nodding.

Week two · The performance caseMake the argument. Recovery as part of performance, not a treat.

Week three · DecisionAsk for the booking. The deadline does the work in email nine.

The schedule

Three a week, Tuesday, Thursday and Saturday, at nine different times between 07:15 and 18:45.

#	Week	When	Offer A subject	Offer B subject
01	Week 1	Tue 07:15	Autumn is here. How are you feeling?	Autumn is here. How are you feeling?
02	Week 1	Thu 12:30	A better autumn routine	A better autumn routine
03	Week 1	Sat 09:30	Somewhere to leave the week behind	Somewhere to leave the week behind
04	Week 2	Tue 18:45	Your autumn reset	Your autumn reset
05	Week 2	Thu 08:00	What does your body need this autumn?	What does your body need this autumn?
06	Week 2	Sat 11:00	A different kind of autumn evening	A different autumn routine
07	Week 3	Tue 13:15	Don’t run yourself into winter	Don’t run yourself into winter
08	Week 3	Thu 17:30	Make space for yourself this autumn	Make this autumn feel different
09	Week 3	Sat 10:00	Your autumn offer ends soon	Your autumn reset ends soon

Why both tracks use the same photograph at each position

This is a test of the offer. If the pictures differed too, a difference in results could not be put down to the price, and the exercise would tell you nothing.

The two lists

How two thousand people were divided, and why.

Your instruction was to split evenly but put everyone from Acuity into the £149 emails. There is no Acuity field on the HighLevel contacts, so that resolves to the people whose record shows they have actually used the club: tagged as a wellness client, or having booked or attended a session. That is 282 people, and every one of them is in Offer B.

Step	People	Note
All contacts in the account	3,958	Everything in the Society sub-account
Removed: no email address	643	Nothing to send to
Removed: unsubscribed or DND	619	Emailing them would be wrong, and would hurt your sender reputation
Removed: address marked invalid	73	Would bounce
Eligible	2,623	The most recent 2,000 became the test
Offer A · £29 taster	1,000	No Acuity people, by design
Offer B · £149 reset	1,000	All 282 Acuity people, plus 718 topped up

One honest caveat

Forcing the Acuity people into Offer B tilts it. That half holds everyone who has already tried a session, so expect B to convert better partly for that reason alone. It is still the right commercial call, because people who have felt the sauna and ice are the ones most likely to buy twelve of them. Read the result as "which offer suits which audience", not as a clean test of price.

Before it can send

Three things, and the campaign is live.

Check the two booking links
They now point at societywellnessclub.co.uk/book-now/ with a per-offer parameter, so clicks are attributable. If you have separate pages for the £29 taster and the £149 reset, put them in the custom values autumn_taster_url and autumn_reset_url and all eighteen emails follow.
Get email authentication in place
societyuk.co.uk currently has no SPF, no DKIM and no DMARC record. A two thousand person send from an unauthenticated domain will land in spam and will damage the domain for future sends. This one is genuinely blocking.
Confirm the £29 offer
Every Offer A email says three sessions for £29 as a one-off taster, which is what your brief says. If it is £29 a month, the nine Offer A emails need their offer lines rewritten, because that changes the pitch from "try it" to "join".